That means data gleaned from using the app or having an account with the service or platform, and any data pulled from the device itself that could be used to create a profile for advertising purposes. The “data linked to you” portion of the label is any data that can be used to identify you. Apple says it’s also using the term tracking here to mean sharing user or device information with companies that sell it, like data brokers. Tracking in this context means the app developer is linking data from the app - like personal information, or data collected from your device, such as location data - with other data from other companies’ apps or websites for the purpose of targeted advertising or some other ad-related metric. Image: AppleĪs for how the labels are structured, Apple has broken down data collection into three categories: “data used to track you,” “data linked to you,” and “data not linked to you.”
#APPLE APP STORE DOWNLOAD STATISTICS SOFTWARE#
Every piece of software on the App Store will also have its privacy label viewable on the web, too. In the event an app doesn’t have an App Store product page because it cannot be removed, like the Messages app, Apple says it will be providing privacy label information on the web. The company’s own first-party apps will all have the same disclosures on their App Store product pages. Apple is also holding itself to the same standard, something the company clarified last week when Facebook-owned WhatsApp criticized the company for an apparent inconsistency in its requirements, before Apple said it, too, will provide labels for all its own software. Now, following that deadline, Apple is launching the feature officially for all iOS device owners running the latest version of iOS 14.Īpple says the new labels will be required for apps on all of its platforms - that includes iOS, iPadOS, macOS, watchOS, and tvOS - and they will have to be up to date and accurate every time a developer submits a new update.
#APPLE APP STORE DOWNLOAD STATISTICS UPDATE#
The company first announced its intention to provide these so-called “nutrition label” privacy disclosures back in June during WWDC, and last month Apple disclosed that developers would have to provide this information by December 8th or risk losing the ability to update their apps. This means your reports will have data for your apps without the need to link any additional accounts.Apple is making good on its promise to provide more transparency around iOS app data collection with the launch of new privacy labels on the App Store. What's great about App Store Connect's usage analytics is that it does not require installing any additional SDKs and is available natively in all iOS and macOS apps. Visit the App Store Connect Analytics guide for more details and definitions. Under the hood, Apple provides a country breakdown in App Analytics, which is what we use to report this number.
Sessions/device - The average number of sessions that were started on a single device in a day.Totals are based on app users who agree to share their data with you. Only devices with iOS 8 and tvOS 9 or later are included. Daily active devices - The number of devices with at least one session during the day.
If the app is in the background and is later used again, that counts as another session. Sessions - The number of times the app has been used for at least two seconds.
We import the following metrics from App Store Connect: App Store Connect enables access to a set of usage metrics metrics that's available natively for all iOS and macOS apps.